How do you feel about using # (pound) for groups. This was the first-ever use of the hashtag: Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. That’s when the web marketing specialist walked into Twitter’s offices with an idea. It was first used for hashtags in the summer of 2007 by Chris Messina. The pound symbol on your keyboard - also called an octothorpe - was initially used to mark numbers.
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how to find hashtags that will work best for your brand.This post breaks down the basics of effectively using hashtags on social media and why you should use them. Hashtags can help boost your brand’s social media reach and engagement.īut using hashtags effectively is more than just making #ThrowbackThursday posts on Instagram.Ī good social media strategy should include a mix of popular, relevant, and branded hashtags. If you are using social media to market your brand, then you should use hashtags. Hashtags can be used on just about any social media platform, but they’re most popular on Twitter and Instagram.
Using hashtags is essentially a way to group together conversations or content around a certain topic, making it easy for people to find content that interests them. But, once you get the hang of them, the results come pouring in. Hashtags are one of those funny social media features that can be difficult to understand and use.
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